Broadcast Media Strategy for HVAC

People Still Consume Broadcast Media, They Just Consume it Differently

Broadcast Media Services for HVAC Companies

Broadcast media such a stelevision ads and commercials, radio ads, electronic billboards, and more are a highly effective form of marketing for HVAC companies.

Broadcast media is facing more competition than ever with the rise of online alternatives. But when it comes to branding and customer outreach, it can still prove to be very effective. A well-thought-out broadcast strategy can enhance direct response methods and supercharge your brand’s top-of-mind awareness within your target audience.

When audiences see or hear ads from HVAC companies, they’re looking for three specific things:

  1.  You’re a reliable HVAC company.
  2.  Your ad has some sort of value for them.
  3.  You provide fast and affordable ac and heating services

How Can Centermass Strategies Help You Business with Broadcast Media Marketing?

Presenting your HVAC company on TV allows your HVAC company to reach a larger audience. Centermass Strategies has the skills and connections you need to get on the air!

TV Advertising

Many of our team members have a background in scriptwriting for TV and radio. We also have experience storyboarding and directing commercials for HVAC companies.

There’s no need for you to worry about a complex production and scheduling process. We’ll manage all of these tasks for you, so you can focus on your daily responsibilities and growing your business. Our team will write a script, storyboard, and manage the production of TV and radio commercials. We’ll keep you updated throughout the entire process and present the final product to you for review before anything goes on air! We’ll also manage any talent searching and hiring, to ensure your commercial employs the best available talent in the industry.

Once you're happy with the commercial production, we’ll contact and negotiate buying and airing of the commercial with media companies in your target areas.

Radio Broadcasting and Advertising

Radio ads usually get less time to air than TV ads. That means you have to get right to the core of your message and not waste a second of time. Our team has experience writing easy-to-understand radio ads that get your customers’ attention fast. Your message and branding won’t get lost in the shuffle. We’ll be sure to create an ad that accurately represents your business and offers.

Once we complete the script and production of the ad, we’ll arrange for you to hear the ad and provide feedback. We’ll fine-tune the ad to your personal preferences before it ever gets to air.

Centermass Strategies will handle:

  • Script Writing
  • Production
  • Voiceovers
  • Music Use
  • Media Negotiation and Buying

Once you’re satisfied with the results, we’ll negotiate with radio stations and media companies on your behalf to get the optimum placement for your ad. We’ll only reach out to radio media companies that are right for the placement of your ad. After negotiations are complete, we’ll provide you with a schedule for the stations and time slots for when your ad will be aired.


If you’re looking to set up a billboard on a busy street or highway, our design team will develop an eye-catching billboard that your customers will remember, even on a long commute.

Electronic, or “digital” billboards are more flexible than regular billboards you see on the road every day. These boards can “rotate” and contain several messages or graphics to explain your business or present multiple offers.

Why Work with Centermass Strategies for Broadcast Media?

Unlike other agencies, the Centermass Strategies team has a passion for broadcast media. For many of us, it was our first introduction to the world of digital and traditional marketing. We don’t see broadcast media as a “secondary” form of marketing. We know broadcast media is just as important to HVAC marketing as digital marketing and offline marketing. That’s why we strive to provide the highest-quality services and go above and beyond to make sure your ads get the time and attention they deserve.

Every media ad we produce is a representation of our work, and more importantly, your brand. We work to create compelling ads that provide results to help your business grow.

Ready to Grow Your HVAC Business with Broadcast Media?

To discover more about the options available and how Centermass Strategies can assist in creating a broadcast media strategy that can increase your company’s footprint and ultimately deliver more customers, call us today at 727.612.7438 to schedule a free consultation.

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