Measuring your marketing activities is critical to ensuring resources are being allocated effectively and justifying budgets. Website hits, click through ratios, phone calls and conversions are are the foundation of the measurement puzzle. Closing average, average sale, cost per lead and cost per sale all help define the value of a given marketing source. Return on investment, or ROI, is the ultimate judge of what is working and what is not.
Centermass has the tools and experience to help measure your business’s marketing activities. If you have done little to no measurement, we can assist in setting up a reliable system. If you have been measuring your marketing, we can help ensure the right data is being pulled, it is as accurate as possible, and assist with understanding what is working and not working.
Ready to measure your marketing’s effectiveness? Write or call today. 727.612.7438
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